Blogs are a representation of you and what your brand stands for, so one of the most important things to remember is to create a unique blog identity. The 3 main elements of a blog are content, design and theme. If you keep these elements in mind, you will never find a problem of less traffic on your website.

Visual appeal shapes perception and keeping an attractive blog design and theme encourages readers. Just fitting in the right content is not enough, it is equally important to present the content in a reader-friendly manner. Let us look at some of the ways we can do that:

Appropriate Email Opt-In forms Placement

Email opt-in forms are a great way of building a solid network of blog-readers. When you want to expand your email list, you can either do it by guest-posting and adding a subscription page link or placing opt-in forms at the right place on your blog. The 3 best places to do this is a) above the fold b) Top of the Sidebar c) Below each post.

Emphasize on your blog design

When you’re investing in a blog page, it is important to do it right. Using cheap or free themes will not get you the quality you want. Blogging should be considered as an integral aspect of a business- generator and so it is essential to invest time and effort in ensuring you have an attractive theme.

Typography Matters!

This is something that is very easy to miss. Choose the right font and the right size is very important. Choosing a small font size would make your content difficult to read and will result in your audience not reading your content. Any font size around the size of 12 to 16 PX is considered a good size.

Invest heavily in your content

It’s not content that should be given importance. It’s quality content that should take precedence over quantity. If you want people to keep coming back and reading your blog, then there are a few things you can do

Keep an attractive title. For e.g- “Lose weight with this effective program” OR “Lose 10 kgs in 2 months with this effective program”. Naturally the second one sounds better. It is effective and clearly communicates the message.

It is important to end your post with a good call to action. The idea is not just for them to read your content but also to know whether they can act.

Pictures speak a thousand words

Don’t simply use images that are downloadable from Google. These are not just low quality but you might also face copyright issues, if traced back to you. There are a number of websites that give you access to royalty-free pictures and you can make out the difference in quality.

A blog is an essential piece of your online marketing pie and its important to give it as much importance as you would give your social media initiatives.