You’ve created a fantastic design for an app and are confident of the way it functions. However, when it comes to app downloads, the numbers don’t tell the same story. Well, it’s important to be introduced to the concept of App Store optimization if you aren’t already familiar with it.

Creating an Online Presence

The next step in increasing app downloads is working on building your online presence. Increase app downloads directly coincide with the brand presence you have on the web. In other words, start working on building your brand presence and showing your app everywhere you possibly can. How can you do this? Create a unique landing page, specifically for your app. The reason why you need to have a dedicated page for your app is that you want to post useful content around the app and the relevance of the app in your customers’ everyday life.

Investing in ASO

SEO and ASO are similar in their objectives, the only difference being the platforms on which they serve. ASO is specifically designed in order to optimize your app for the App store, which means that it is meant to increase the visibility of your app in the marketplace that you are operating in. The higher the rank it holds, the higher are the chances of people discovering your application.

Designing your online presence

When you are working on the design of the app, it is important to understand that it needs to be simple and personal. It is important to understand that this design directly reflects your app’s identity. Use the same color palette that your app has, for your page. Along with your website, you can also create a blog page that is providing useful information about the app and how it can help your audience. Just selling your app through your blogs won’t be the ideal strategy. You must supplement it with useful and informative content around the app universe.

Make your app free at launch

The next strategy which usually works in an app’s favor is making it free during the time of launch. This seems like a really overused strategy but it is overused because it is effective. Keeping it free at launch will drastically increase the number of app downloads. If you have launched it as a paid app, you can always change it to free one for a couple of weeks or months to instill curiosity.

Encourage Ratings and Reviews

Engage with your users and the best way to do that is to ask them for their feedback. This could also translate into more positive reviews and this would mean that not only will your app rankings get a boost but people will be more tempted to download the app if it speaks of a good reputation. Also, when App Store and Play Store algorithms are crunching, they are looking for reviews and ratings from customers which decide the rank of your app. One of the most effective techniques to encourage ratings is to introduce push notifications at the opportune time, in order to facilitate more reviews.