Content is a king. Yes correct, as all we know Google has a strong bias toward content that is fresh and websites that are continually updated.

Look at your site and see;

• Are you producing quality content?
• Do you provide a reason to spend more than a few seconds reading your pages?

Search engines love new content. Your frequently updated website offers search engines a haven for fresh content and sources of new information for their search requests. When search engines look at your site more frequently, you have the opportunity to achieve higher rankings based on the content you provide. The more often you produce fresh content, the more the search engines “crawlers”, like the “Googlebot”, will stop by to check out what’s new. If they find poor content stuffed with keywords, they are sure to be disappointed.

The more you add content, even just an image, a blog post, or any kind of content, you can optimize the website and keywords and increase traffic to the site. Keywords are still very important to the search engine algorithms for search results and ranking. Make sure that the meta tags, descriptions and titles for your keywords are all wrapped around the content you know your readers will love.

Google also runs specialized search engines that focus on images or news or local content. These are called vertical search engines because rather than covering a broad range of interests, they’re focused on one segment, a vertical slice of the overall interest spectrum.

Basically what are the benefits of having fresh content on your site:

• It helps to boost your SEO.
• You can develop relationships with potential and existing Customers.
• It helps to establish your business very fast.
• You will get indirect benefits as user share about your brand.
• Fresh content through social media helps your business building presence in the web.

These are just a few of the reasons that fresh content is now more important. Sites with fresh content tend to rank higher and be more engaging. It will not only garner appreciation and loyalty from your visitors, but will put you in good standings with the powerful Google.