There are so many different factors that are involved in creating a successful website– A website which focuses on user experience in every sense. Design is probably the first thing that comes to one’s mind when we think of user experience. A well-designed website is what makes visitors keep coming back to your website and makes a huge difference in how they perceive what you have to offer.
Design, however important it is, is only one aspect that contributes towards the success of your website. Your website speed is increasingly deciding what kind of perception your visitors form, while coming to your website. We are obviously talking about how long it takes for your website to load and page loading time.
As the time to load becomes greater and greater, the faster the conversion rate goes down with the optimum conversion rate usually happening at a page load time of 2.4 seconds.
How can you supercharge your website with CDN?
To put it really plainly, CDN is a far more equipped network to handle the traffic you receive on your website than most other hosting services.
If you are opting for shared hosting, it is created towards building a stable environment where your website can run mostly PHP or other hosting environments. It is not used or created for speed optimization.
On the other hand, if you opt for CDN, it’s sole purpose is to provide an infrastructure network that gives your website lightning fast loading speed.
How does CDN work?
There are a few problems which as a website owner, you would have guessed would be the reason for your slow website speed.
Many a times, you would not have optimized the images on your website which would result in slower speed. It is virtually impossible to run a successful website without having images so that possibility is clearly out the window. Fortunately for us, image compression and optimization are a built-in feature of CDN which makes your job 10 times easier. All you have to do is select the images and CDN will compress them for you.
Sometimes the location of your website server might be in a different geographic location than the visitors coming to your website. In this case, it will result in slower loading speed. If your website is focused on a more local audience then your solution is simple: All you have to do is choose a hosting service which is physically much closer to your target location.
However, the real problem arises when you are catering to an international audience. CDN’s have a network of servers in many locations around the globe. These servers are essentially called edge or caching servers which are designed to replicate the images and resources such as JavaScript and CSS files to precisely these locations. This significantly reduces the barrier of distance and gives your website the edge it needs.
Setting up a CDN
Perhaps the biggest advantage of setting up a CDN is its ease of doing so. You can easily boost the speed of your website without having to pay anything extra initially, as CDN’s offer free plans, especially if your business is just growing. These free provide the basic caching facilities explained above, so you would have everything you need for a fast-running website.
As your website grows, you will then be able to take a plan which suits your needs better.