Your website is quite literally the face of what you stand for, in the digital space. If it does not look appealing or if it doesn’t have a strong and easy-to-understand interface, you will find yourself at the receiving end of low customer retention.

When you’re a small business, it is natural to aspire to be like one of the big names, however that may not necessarily translate into your website design language. Fortunately, for us, we have WordPress.

Let us look at some of the reasons why you should use WordPress for designing your website:

What is WordPress?

WordPress is free platform which allows you to power the back-end of your website. It is also referred to as a content management system because it lets you to create and organize your data in the form of pages and media, quite seamlessly onto your website.

7 reasons why you should use WordPress

#1- Using your website as a blog:

If you are currently someone who is using a different platform for your blog management or have not started a blog as yet, you don’t have to go anywhere else as WordPress is the perfect platform for not just designing and creating your pages but is also one of the best platforms for all your blogging needs.

#2- Constant upgradation through WordPress

Constant upgradation means that WordPress is constantly updating itself with new and enhanced security features and updates and does the same for you. While there are some content management systems that require you to manually do this, WordPress managing your entire upgradation and updating needs, so you have nothing to worry about at all.

#3- The best yet is open source

Open source essentially means that software developers are able to constantly add new themes and plugins to the system and you as a WordPress user, avail of the benefits of free upgradation without any additional cost.

#4- SEO benefits

SEO is perhaps one of the most important things to think about, while running a website. Fortunately, WordPress offers some respite from the monumental task of mastering SEO tactics, as it is SEO-friendly and offers the best ways to business owners to optimize their websites in the best ways possible.

#5- Ease in Coding

A lot of business owners usually opt for a website developer who builds an extremely complicated website and then it becomes extremely difficult for anyone else to manage the website. It’s alright if you never want to change your website again but if you are someone who wants to constantly update your website, you need easy coding. The advantage of using WordPress is that it contains codes that are easily managed by any developer. If you are faced with any problem, any developer will be able to easily get the job done.

#6- Solid Backing

Well, not that WordPress required any kind of validation, but if you are operating on WordPress, you are in the company of very large organisations that rely on WordPress to get their work done. Some of the biggest names in the business are completely dependent on WordPress.

#7- WordPress spells experience

WordPress comes from a world of more than 10 years of experience and the CMS it offers might come with small problems but it is mostly problem-free. Over time, the engineers behind WordPress have had the chance to weed out the little kinks in the system, making it into a seamless CMS, something that all kinds of web developers love.